Advantages of Video

If you marketing online the advantages of video and overcoming being video shy will skyrocket your efforts. No matter what you are trying to accomplish through your marketing efforts weather it be to sell products or services, getting people to join your MLM or even promoting your brick and mortar business the power of video and You Tube can reach masses of highly targeted customers.

The amazing thing about the advantages of video is the low cost and high rate of return.

Most video platforms like You Tube, Daily Motion and Metacafe are completely free. I know first hand about traditional markets efforts using radio, print and even TV ads are not nearly effective as they once were. When I first started marking my bar and restaurant in the year 1999, all I had to do was go on the radio with a great commercial and the foot traffic flooded through the door.

People today listen to what they want to listen to. They also watch what they want to watch. There is XFM ad free radio channels or just plug your favorite music while your driving. It is difficult today to pull people away for a minute and get them to listen to your advertisement. This is where the advantages of video marketing comes into play.

Gone are the days of looking up anything in the yellow pages. When people type into the search bar of Google a specific keyword or phrase, the advantages of video take over. Why read when you can watch what you want to know about.

What exactly are the advantages of video? Here are some very interesting statistics about the massive video traffic generated at You Tube.

• 2880 minutes of film and clips are uploaded every minute, it would take you eight years to watch all of it!

• Estimated average 3 billion videos are viewed on a daily basis.

• The demographic is very broad. All age groups are reached and about 13% of the views are now coming from mobile devices.

• The cost to tap into this giant information and marketing machine is zero.

Forget about being video shy and shoot a quick movie and fill the void with valuable content. You don’t have to be good at video production and you certainly don’t need a ton of high tech video recording equipment. I use a Sonny Bloggie and a tripod. Total cost less than $140. Bucks. Try running your business marketing on the radio for one day on that kind of budget.

 

If you have some type of fear of getting in front of the camera then just shoot some practice video’s then study them. See where you need to improve and hit the delete button. This will increase your confidence and assist eliminate the video shy dilemma. Also your trying to brand yourself so I’m going to suggest until you get known to dress the same way and shoot your video’s in the same place for starters. This will increase your personal recognition.

The bottom line is if your going to have a successful career as an internet marketer you are going to have to incorporate the advantages of video and beat being video shy.

Now go grab that camera and get busy filming!

Frank E. Calabro Jr
(252) 503-2092